Today TSA has launched the new brand and identity for Scouts.

As well as making it easier to talk about Scouting, a new logo, colour palette, free brand font and tone of voice have been introduced. The changes come seventeen years after the last major overhaul of the Scout brand.

Developed in partnership with volunteers, and following consultation and testing with 7,000 people, our new visual identity reflects Scouting in a digital age, while still retaining our strong heritage – including the iconic fleur-de-lis. In testing, both adults and young people responded well to the new brand, with parents saying they were 44% more likely to volunteer after seeing the new materials.

Over the next few days our website will change in line with the new brand guidelines from HQ.

Posted in 78th Kingswood Scout Group, Featured